According to advertising pioneer David Ogilvy, consumers make their purchase decisions based on the content and not the form of advertising. This is still true today.
Ads create consumer awareness and with smart marketing enable a consumer to take an informed decision as to the product or brand he or she wishes to purchase. They cajole consumers about one product being better than the other and, with the increased popularity of ads in India, in many instances they have been used to mislead the consumer.
In March, the Consumer Affairs Ministry expressed serious concern about misleading advertisements, which had snowballed in number, and announced that the Department of Consumer Affairs would partner with the Advertising Standards Council of India (ASCI) to look into the matter.
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