Australian law firm Thomson Geer has rebranded as Thomsons and launched Faculti Lawyers, a specialist incorporated legal practice.
Thomsons chief executive partner Adrian Tembel told Asia Business Law Journal that the establishment of Faculti Lawyers was driven by rapid technological advancements, particularly in artificial intelligence (AI).
Faculti Lawyers is designed for institutional clients managing large portfolios of business-as-usual legal work that are highly sensitive to accuracy, speed and cost. Tembel confirmed that the practice would operate using its own AI platform.
“The legal market is changing fast due to advancements and adoption of new technology, particularly AI,” he said. “This means we have to be focused on our value transfer to clients like never before.
“The launch of Faculti Lawyers and the technology behind it helps sharpen that focus and ensures we continue to transform our value proposition at the fastest rate.”
Tembel said that Faculti Lawyers would have “total staff of around 114 with the existing management team remaining in place,” and would focus on four key practice areas: banking, property, insurance and aged care.
The rebrand to Thomsons took effect on 25 May 2026, and Tembel said it would not affect the firm’s broader strategy. He also confirmed that the firm had no plans to expand beyond Australia, where it operates six offices in Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra.
“The split gives each brand the ability to be understood more clearly for what it does best, Thomsons serving business, government and institutions on complex assignments, and Faculti Lawyers serving institutional clients managing large portfolios of business-as-usual legal work,” he said.
