Setting up sports leagues in India

By Siddharth Mahajan and Bharat Sood, Athena Legal
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India has seen a significant increase in the number of sports leagues. They combine entertainment, local pride and digital content. They also attract private equity and influencers resulting in business growth. However, legal and regulatory frameworks may create obstacles, undermining the brand and its commercial value.

The correct legal vehicle when setting up a sports league is crucial and depends on objectives, funding and long-term goals. Organisers may form a private limited company (PLC), a society, a private trust, or a company set up for charitable purposes under section 8 of the Companies Act, 2013. A PLC offers limited liability and easier equity fundraising for commercial, profit-driven leagues. A section 8 company is ideal for leagues with charitable or social welfare aims. Control, liability, fundraising, tax implications and the league’s core mission are core factors.

Siddharth Mahajan
Siddharth Mahajan
Partner
Athena Legal

The first step is obtaining a no objection certificate (NOC) or recognition from bodies such as the All India Football Federation or Basketball Federation of India (BFI). This enhances athlete participation, tournament approvals and overall credibility.

The recent case of shows the need to obtain a recognised sports federation NOC. The court acknowledged the BFI as the official national basketball body and granted an interim order preventing the defendants from misleading the public, undermining the BFI’s authority and using terms implying an association with it.

Other clearances include venue owner permissions and approved safety, sanitation plans and approvals from local law enforcement authorities to ensure public safety. Broadcasting licences from the Ministry of Information and Broadcasting (MIB) are vital.

Bharat Sood, Athena Legal
Bharat Sood
Associate
Athena Legal

Meticulous contract drafting is vital to a league’s smooth operation and legal protection. This includes player contracts, broadcasting rights, sponsorship, venue hosting, intellectual property (IP) rights and vendor outsourcing. Franchise agreements are crucial in professional leagues, clearly defining the rights and obligations of owners. Broadcasting agreements grant rights for streaming content. Sponsorship agreements govern commercial partnerships and brand visibility. Venue agreements cover the use of stadium facilities.

IP is a significant asset and its protection is paramount to allow commercial use and brand building. Trademarks for the name and logo should be quickly registered to prevent infringement and to create a distinct brand identity. Robust licensing and assignment agreements should be concluded.

Other IP rights include copyright in theme songs, broadcast content, official publications and graphic designs. Image and publicity rights should be secured in player contracts for commercial use. Domain names are essential for establishing an online presence.

Leagues must comply with labour laws affecting players and coaching staff, as well as Sports Authority of India regulations. Data privacy laws require robust systems to protect sensitive information, such as player medical records and fan data. Clear retention policies and effective grievance redress must be in place.

Effective dispute resolution maintains integrity and smooth operations. Disputes should be handled internally through federation and league mechanisms to ensure fair and transparent resolution. The process includes the provision of standards, complaint procedures, investigation, mediation and conciliation, hearings, full reasoned decisions and sanctions. Penalties include fines, suspensions and orders to fulfil contracts. An appeal procedure is essential. Open and fair dispute resolution maintains control, protects reputation, and produces appropriate outcomes. Arbitration and mediation may be incorporated into dispute resolution mechanisms.

Leagues must comply with anti-doping regimes, particularly the WADA code, and anti-corruption laws banning match-fixing, illegal betting and insider information. Umpiring and refereeing must be of a high standard. Leagues must ensure player welfare and safety.

Establishing a sports league needs careful planning. The right legal vehicle must be formed, approvals obtained and contracts drafted comprehensively. IP has to be protected, robust dispute resolution constructed and strict anti-doping and anti-corruption measures taken.

Siddharth Mahajan is a partner and Bharat Sood is an associate at Athena Legal

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