?????????(ASCI)? ????? ???? ??? ???? ?? ????? ??? ??? ???? ??? ????. ASCI? ???, ????, ????? ? ?? ??? ??? ??? ???? ?? ???? ??? ?????? ???? ??. ????? ???? ASCI? ??? ???? ?? ???????(FSSAI), ?????(MIB) ? ?? ?? ???? ???? ??.

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Obhan & Associates
??? Procter and Gamble Home Products v Hindustan Unilever Ltd ??? Delhi ????? Century Plyboards v Advertising Standards Council of India ??? Bombay ???? ? ?? ????? ??? ??, ASCI? ????? ??? ???, ????? ????, ??? ?? ??? ???? ?? ?????? ??? ? ?? ??? ????? ASCI? ??? ??? ?? ??? ???. Century Plyboards ??? ??? ??? ??? ??? ??? ASCI? ??? ?? ?? ?? ??? ?? ?? ???? ?? ????. ?? ??? ? ?? ??? ?? ???? ???? ???? ?? ??? ????? ?????. ???, Metro Tyres Limited v Advertising Standards Council of India ???? Delhi ????? ASCI? ??? ??? ??? ????? ??? ? ?? ??? ?? ??? ????.
???? ????, ASCI? ????? ??? ??? ???????? ?? ?? ??? ?? ??. ?? ?? ??, ASCI? ??? ??? ??? ??? ???? ??? ???? ??????? ????? ???? ???? ????? ???? ???? ????(biryani; ???? ?? ??? ??? ???) ??? ???? ??? ?? ??.
??? ?? ??? ?? ??? ??? ASCI ??? ?? ???? ????? ???? ?? ??? ??? ???? ???? ??? ????, ?????, ?????? ??? ? ?? ??? ??? ?? ???? ??? ???? ?????. ? ??? 2010 ?? ??? ???? ?????(Press Council of 含羞草社区 Norms of Journalistic Conduct) 10? ??? ?????, ?? ??? ?? ?? ?? ?????? ?? ???? ??.
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Obhan & Associates
2022? 5? 25?, ADCI? ??? ?? ???? ????? ??? ??? ???. ?? ?? ????? ??, ????, ??, ??, ??? ??? ??? ???? ?? ??? ???? ???, ? ???, ?? ??, ??, ?? ? ???/??? ??? ?? ??? ??? ??? 3.1(b)?? ????. ?? ??? ??? ?? ???? ????. ASCI? CEO? ??? ??? ????? ??? ???? ???? ? ??? ?? ???? ??? ?? ???? ??? ???? ???? ??? ? ???? ??? ??? ???.
??? ???? ASCI? ??? ??? ??? ??? ???? ?? ??? ?????? ? ????. “??? ???? ???? ??? – ASCI? ??? ???? ?? ??”?? ??? 2022? 1? ASCI ???? ???? ??? ??? ?? ??? ?? ????? ?? ???? ????? ????. ????? ?? ???? ??? ??? ?? ????? ????? ?? ??? ?????, ??? ??? ??? ???, ????? ???? ????? ???? ???? ?? ?? ???? ???? ???? ??? ??? ???? ?????.
???, ?? 10? ?? ??? ??? ‘??? ???’? ?????? ?? ????? ????? ?? ??? ??? ???? ?? ????? ?? ????. ??? ??? ?? ??? ???? ??? ??? ??? ????, ?? ?? ?? ?? ?? ???? ??. ?? ???? ???? ???? ?? ????? ??? ?????, ??? ???? ?? ?? ??? ??? ???? ??? ???? ???? ? ? ?? ???.
????? ?? David Ogilvy? “?? ??? ? ????, ???? ???? ???? ????? ???? ????? ??? ??? ??? ??? ???? ??”? ????.
Ashima Obhan? Obhan & Associates? ?? ?????, Anubhav Chakravorty? ?? ?????.
Advocates and Patent Agents
N – 94, Second Floor
Panchsheel Park
New Delhi 110017, India
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Ashima Obhan
??: +91-9811043532
???: email@obhans.com
ashima@obhans.com






