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Introduction

Lily Dong is a partner in the intellectual property department of GEN Law Firm, specialising in litigation and non-litigation services in fields including copyright, trademarks, anti-unfair competition and data competition. She has provided legal services to clients in industries such as entertainment, sports, the arts, the internet, software, customer goods and high tech.

Dong excels in handling complex IP and unfair competition cases. She has extensive practical experience in trade mark and copyright infringement, unfair competition among core competitors, and infringement of reputation and commercial defamation, among others. Several of the cases she has handled have been selected as classic cases by courts, industry organisations, and professional journals, including the first civil case recognising merchandising rights in China, one of the landmark cases admitting the copyrightability of live sports programming in China, and the first pre-trial evidence preservation case since the establishment of the Beijing Intellectual Property Court.

In non-litigation matters, Dong is adept at combining a deep litigation perspective with extensive experience in foreign-related work, providing high-quality support in transaction negotiations, contract reviews, compliance advisory work and IP system construction, as well as other related legal services with practical recommendations for domestic and foreign clients.

Since starting her practice, Dong has closely followed cutting-edge legal issues in IP, participating in policy proposal drafting, organising expert seminars and conducting in-depth legal research for commercial committees and industry associations. She has been invited to share her expertise on IP issues at Peking University and the Communication University of China, and on new media platforms such as TMT Post, and has been interviewed by media outlets such as Southern Weekend on prominent IP matters.