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Introduction

Li Yu is a Partner at Jincheng Tongda & Neal. Focusing on intellectual property business, she has won awards including: the 2023 LegalOne Stellar Accolade in China; the 2025 LexisNexis 40 UNDER 40 Asia; and the 2025 LegalOne Top 45 Practice Pioneers: Intellectual Property. Li has in-depth research and rich practical experience in IP litigation and non-litigation, competition disputes, and compliance problem resolution. She has been interviewed by professional media such as the Rule of Law Network in response to trending IP events, and has published a number of professional articles on well-known IP professional platforms, at home and abroad.

She has provided perennial and specialised IP legal services to well-known domestic and international enterprises including: Tencent; Baidu; JD.com; ByteDance; Peking University; Momo; Chuangmeng Tiandi; NIO; Supor; Deli; Sunac Real Estate; Tsingtao Beer; Shouzhulifu Jewelry; Swarovski; Dior; MAN Truck & Bus; Lotus Bakeries (Belgium); Jieli Publishing House; and the Central Ballet. She has successfully represented a number of typical IP cases that have attracted widespread attention, such as: the RMB160 million (USD23.1 million) patent dispute case of Yousang MINI KTV; the copyright protection case of ¡°Baby Bear¡±; the mobile game rights protection case of ¡°All People Destroy the Stars¡±; the first recognition of trademark infringement of Toutiao APP; ¡°Xiaodu¡± China¡¯s first judicial recognition case of artificial intelligence products; an SaaS platform RMB30 million infringement competition dispute case; Tencent v Xiaohongshu copyright protection series of lawsuits; Swarovski¡¯s perennial brand protection project: Sunac Group¡¯s RMB10 million trademark infringement case, ¡°Understanding the Ball Emperor¡±; a more than RMB20 million trademark auction execution project; an infringement dispute case caused by commercial espionage between leading well-known internet companies; Afu essential oil packaging and decoration rights protection case; a perfume trendy brand rights protection case; Hebei province¡¯s first unfair competition dispute upgrade jurisdiction case; the Hammer mobile phone IP transaction case; Seven Wolves Galeries Lafayette brand acquisition case; AIGC infringement dispute project of a company; etc.